UPDATES

Freewheel Studios Freewheel Studios

A TEASER

SOMETHING NEW IS ON THE HORIZON

A little teaser for the weekend - and a background update! Our new workshop is finished and we’ll be moving in next week. It’s a cool space and I can’t wait to share it with you. We’re wrapping up orders we had pending, including a 50-frame-bag order for one of our OEM partners and two big kits for a new Greg Cairns film project. We’re catching up! And that means:

Custom Frame Bag orders will be open again soon, once we’re set up in the new space and have it running smoothly. Currently, I’m thinking around July 1st. Until then, stock items are available and shipping!

Finally, as seen in the video above: Something new is on the horizon. I’ve been working hard on a project (on top of all the other projects!) and I’ll be sharing it with you soon… stay tuned.

 

 

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BACK IN THE SADDLE!

THE MACHINES ARE RUNNING AGAIN

The long-term workshop is still under construction, but as of last weekend, the temporary workshop is active. The machines are running again and we’re back to building gear! Some cool things are in the pipeline, and I’m looking forward to sharing them with you. For now, let’s keep it simple:

Practicals:

  • Stock items (anything you can add to cart) are still available for purchase and shipping, while supplies hold out!

  • New custom orders are still temporarily paused. We have a lot of catching up to do.

More to come... stay tuned.

 

 

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KEEPING YOU POSTED

WE’VE LANDED AT OUR DESTINATION

I am burning the midnight oil lately - you can probably see it in my face - but that's okay, because we're building something good. We've landed in Madison, secured a permanent shop space, and set up a temporary mini-workshop to catch up on pending custom orders.

A huge, genuine THANK YOU for your unexpectedly strong support and patience throughout this process, a reminder of why I love the bicycle world even after almost 30 years working in it. And a big shoutout to my lovely wife Hannah, who's gone WAY above and beyond helping move this forward with hard work and grace. She's someone who wouldn't expect recognition, which is why I'm making sure to give it.

Practicals: Stock items (anything you can add to cart) are still available for purchase and shipping. New custom orders are still temporarily paused. "Got a long way to go, and a short time to get there... eastbound and down!"

 

 

SHIPPING UPDATE: As of today, I’m resuming our normal shipping schedule - orders placed by 3pm EST Monday and Thursday will ship same day.

 

 

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BIG NEWS REVEAL #1

BEDROCK BAGS IS LEAVING COLORADO!

Short and sweet: I’ve spent half my lifetime in the Rockies and love the land. But things change - life circumstances, priorities, and places. Over the last decade Colorado has gotten crowded, expensive, and lost much of the character that drew me to it in the first place. It’s time for a change - so we’re relocating to the Midwest, to the little river town of Madison, Indiana - my hometown. A beautiful setting, a warm and tightknit community, and living still feels sane there! Life is much bigger than one state’s borders, and I’m excited for this new adventure.

Stay tuned as we set up the new shop and get back to building great gear. And as a reminder: Stock items are still available to ship, custom orders back online as soon as I’m able!

 

 

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SHIPPING UPDATE

As I quickly work to make the changes necessary to get our build-and-ship schedule back on track, I’m temporarily changing our shipping schedule. Custom orders remain unavailable for now; stock items (anything you’re able to add to your cart) are ready to ship. Until updated here, I’ll be shipping only on Mondays. As of 05.20.25, we are back to our normal Monday and Thursday shipping schedule! Order by 3pm EST Monday or Thursday and your item will ship that day. This means the majority of our orders, which are placed on weekends, will ship immediately! Back to our normal shipping schedule ASAP. Thanks for being here!

 

 

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BIG CHANGES ARE HAPPENING

…AND WE’RE STOKED!

The short version:

  • Hi, I’m Joey. I’ve worked with most of you over the years!

  • This week, I became sole owner of Bedrock, after years as co-owner.

  • The bike industry is suffering and we’re no exception - even so, we could have done things better. We’ve been a little stagnant.

  • I still believe in our top-notch, Made in the USA mission, and I’m re-committing to that mission now.

  • Expect updates on the changes ahead. Stock items remain available; I’ll re-open custom orders ASAP.

  • THANK YOU for making Bedrock possible since 2012!

The long version:

If you’ve dealt with Bedrock over the last decade, it’s very likely that we’ve worked together. My name’s Joey, and I’m familiar with many of you. Whether answering your product questions, designing and testing new ideas, building your bags, or shipping your orders, I’ve been involved in every step of our business at some point in the last 10 years. It’s been an amazing ride - thank all of you for using and enjoying our gear.

After many years as co-owner, this week I became sole owner of Bedrock. The bike industry is in a rough spot right now. I’ve been in the industry since 1997, when I was 14, eventually becoming a World Cup mechanic, a bike shop owner, and a bike bag builder! In all those years, I’ve never seen the industry in such bad shape. Like many small companies, Bedrock has been struggling. Industry problems aside, there are things we could have done better - we’ve been a little stagnant.

Through these last few difficult months, I realized I wasn’t willing to let my company go under. I still believe in our mission of building top-notch outdoor gear in America. By becoming sole owner, I’m re-committing to our mission, and committing to building this back from the bottom up. What you can expect - I’ll be keeping you updated as I make changes. Stock items will remain available for purchase; I’ll open custom orders back up as soon as I’m able. And those “big changes”… you’ll find out soon enough!

Many thanks to our crew over the years. And huge thanks to you, the riders, our customers - we wouldn’t be here without you. Bedrock has become more than I ever expected. I’m looking forward to creating the next chapter!

-Joey Ernst

 

 

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